Digital Marketing Course Advanced Level
RCADM (RKCL Certificate in Advanced Digital Marketing)
Description
Digital Marketing Course (Advanced Level)
- Course Name - Digital Marketing Course (Advanced Level)
- Course Code - RCADM (RKCL Certificate in Advanced Digital Marketing)
- Course Duration - 120 hours (3 months)
- Course Fees - Rs 14000 only per student
- Training Mode - ITGK Instructor Led + RKCL LMS portal based self-study
- Learning Material: Notes by ITGK faculty & Login on RKCL LMS Portal with full access to Advanced Digital Marketing e-content
- Exam Mode - Online MCQ based exam by RKCL on RKCL LMS
- Certificate - Both printed & digital certificate (DigiLocker) by RKCL
RCADM Course Syllabus (Advanced Digital Marketing) :-
| Chapter No. | Chapter Name | Sub Topic | Sub Topic Name |
| 1 | Website & Email | 1.1.1 | Website Design and Optimization Strategy |
| 1 | Website & Email | 1.1.2 | Image Optimization |
| 1 | Website & Email | 1.2.1 | Choosing Right Template |
| 1 | Website & Email | 1.2.2 | Eye Catching Headline and Description |
| 1 | Website & Email | 1.2.3 | Choose Content and Clear CTA |
| 1 | Website & Email | 1.2.4 | Time to Decide when to send |
| 1 | Website & Email | 1.2.5 | Mobile Optimization |
| 1 | Website & Email | 1.2.6 | Create Email Campaign Using Mailchimp |
| 2 | CRM | 2.1.1 | How to Choose Right CRM as per business needs |
| 2 | CRM | 2.1.2 | CRM Software Overview: Zoho, Salesforce, Keap, Hubspot etc. |
| 3 | SEO | 3.1.1 | How to optimize website for SEO |
| 3 | SEO | 3.1.2 | What are common SEO Techniques |
| 3 | SEO | 3.1.3 | How to optimize your website from different SEO Techniques |
| 3 | SEO | 3.2.1 | How to do keyword research |
| 3 | SEO | 3.2.2 | Tools to identify best keyword for your business |
| 3 | SEO | 3.2.3 | LSI (latent semantic indexing) keyword and Long-Tail keywords |
| 3 | SEO | 3.3.1 | ON Page SEO techniques |
| 3 | SEO | 3.3.2 | Off Page SEO techniques |
| 3 | SEO | 3.3.3 | Backlinks Techniques and types |
| 3 | SEO | 3.4.1 | How to get good result in local SEO |
| 3 | SEO | 3.4.2 | Choose Right Keyword as per Local SEO (location based) |
| 3 | SEO | 3.4.3 | Work on GMB and other local directories |
| 3 | SEO | 3.5.1 | Schema mark-up for websites |
| 3 | SEO | 3.5.2 | Optimizing Page Speed and Site Audit |
| 3 | SEO | 3.5.3 | SEO Focus Content strategy |
| 3 | SEO | 3.6.1 | What is SEM |
| 3 | SEO | 3.6.2 | Different kinds of Paid Marketing |
| 4 | Google Analytics | 4.1.0 | Practical Introduction & Overview of Google Analytics |
| 4 | Google Analytics | 4.1.1 | Submit Sitemap, Manage Robots Files, crawl report in Webmaster |
| 4 | Google Analytics | 4.1.2 | Understanding different kind of report in Webmaster |
| 4 | Google Analytics | 4.1.3 | Indexing, Experiencing, Shopping and Enhancement Report |
| 4 | Google Analytics | 4.1.3.a | How to set up Google Search Console |
| 4 | Google Analytics | 4.1.4 | How to analysis traffic in Google Analytics |
| 4 | Google Analytics | 4.1.5 | Different channels of Google Analytics |
| 4 | Google Analytics | 4.1.6 | How to monitor Real Time traffic in Google Analytics |
| 4 | Google Analytics | 4.1.7 | Basic of GA 4 (Google Analytics 4) |
| 4 | Google Analytics | 4.2.1 | Types of reporting in Google Analytics |
| 4 | Google Analytics | 4.2.2 | Understanding Audience, Acquisition, Behaviour and Conversation report |
| 4 | Google Analytics | 4.2.2.a | Practical In-depth Learning of Acquisition Report |
| 4 | Google Analytics | 4.2.2.b | Practical In-depth Learning of Engagement Report |
| 4 | Google Analytics | 4.2.2.c | Practical In-depth Learning of Retention Report |
| 4 | Google Analytics | 4.2.2.d | Practical In-depth Learning of Monetization Report |
| 4 | Google Analytics | 4.2.2.e | Practical In-depth Explanation of User and Tech Reports |
| 4 | Google Analytics | 4.2.3 | Understanding Event Analysis and Tracking report |
| 4 | Google Analytics | 4.2.3.a | Practical In-depth Explanation of Events |
| 4 | Google Analytics | 4.2.4 | Understanding GA4 Real time report |
| 4 | Google Analytics | 4.2.4.a | Practical In-depth Explanation of Real Time Report |
| 4 | Google Analytics | 4.2.5 | Explore GA4 and creating new Free form Report |
| 4 | Google Analytics | 4.2.5.a | Practical In-depth Explanation of Creating Free Form Report |
| 4 | Google Analytics | 4.2.6 | Checking Insights and Performance in GA4 |
| 4 | Google Analytics | 4.2.7 | User behaviour and demographic report in GA4 |
| 5 | Google Ads & PPC | 5.1.0(a) | Practical Explanation of Setting up Google Ads |
| 5 | Google Ads & PPC | 5.1.0(b) | Practical Explanation of Google Ads and Difference Between SEO & PPC |
| 5 | Google Ads & PPC | 5.1.0(c) | Full Practical Walkthrough of Google Ads |
| 5 | Google Ads & PPC | 5.1.1 | Understand Google Ads Auction |
| 5 | Google Ads & PPC | 5.1.2 | How to Improve Ad Rank for High Quality impressions and clicks |
| 5 | Google Ads & PPC | 5.2.1 | Choosing right keyword for your business |
| 5 | Google Ads & PPC | 5.2.2 | Adjust keyword on match type - broad match, exact match etc.. |
| 5 | Google Ads & PPC | 5.2.3 | Bid Strategy for search keywords |
| 5 | Google Ads & PPC | 5.2.4 | Portfolio Bid Strategy |
| 5 | Google Ads & PPC | 5.3.1 | Engaging with Responsive Search Ads (RSA) |
| 5 | Google Ads & PPC | 5.3.2 | Enhance Ads with Extension to improve clicks |
| 5 | Google Ads & PPC | 5.3.3 | Try Automated bidding |
| 5 | Google Ads & PPC | 5.3.4 | Maximize Clicks Bidding to improve Clicks |
| 5 | Google Ads & PPC | 5.4.1 | Automatic Scheduling for campaign |
| 5 | Google Ads & PPC | 5.4.2 | Tricks for improving Ad Score/optimization score |
| 5 | Google Ads & PPC | 5.4.3 | Optimize Budget with Performance Planner |
| 5 | Google Ads & PPC | 5.4.4 | App promotion campaigns (Mobile Platform Ads) |
| 5 | Google Ads & PPC | 5.4.5 | Discovery campaigns & Demand Gen campaigns |
| 5 | Google Ads & PPC | 5.5.1 | Billing - payment methods and settings for ads |
| 6 | Social Media Marketing | 6.1.1 | Building a Content Creation Framework |
| 6 | Social Media Marketing | 6.1.2 | How to Write Effective Taglines, Ad Copies CTA etc. for your business |
| 6 | Social Media Marketing | 6.2.1 | Scheduling and time management for social media content |
| 6 | Social Media Marketing | 6.2.2 | How to create catchy headline for your content on social media |
| 6 | Social Media Marketing | 6.2.3 | How to improve engagement and followers on social media |
| 6 | Social Media Marketing | 6.3.1 | Using of Hash Tags, Description, trending tags |
| 6 | Social Media Marketing | 6.3.2 | Title Research and Thumbnail CTA Idea |
| 6 | Social Media Marketing | 6.3.3 | Understanding YouTube Analytics |
| 6 | Social Media Marketing | 6.3.4 | Promoting YouTube Video Using Google Ads |
| 6 | Social Media Marketing | 6.4.1 | Posting time, using of tags in short video |
| 6 | Social Media Marketing | 6.4.2 | Promoting Shorts using Meta Ads and Google Ads |
| 6 | Social Media Marketing | 6.5.1 | Competitor analysis and creating brand on Instagram |
| 6 | Social Media Marketing | 6.5.2 | How to increase followers on Instagram using paid media |
| 6 | Social Media Marketing | 6.6.1 | Understanding sponsored content , Dynamic Ads, Lead form on LinkedIn Marketing |
| 6 | Social Media Marketing | 6.6.2 | Running your campaign and optimize on LinkedIn Ads |
| 6 | Social Media Marketing | 6.7.1 | Understanding which Social Media channel best fit for your business |
| 6 | Social Media Marketing | 6.7.2 | Creating followers base on your social media account |
| 6 | Social Media Marketing | 6.7.3 | Posting schedule and divide budget on social media channels |
| 6 | Social Media Marketing | 6.7.4 | AB Testing on various social media channels for better results |
| 6 | Social Media Marketing | 6.7.5 | Generating Leads and traffic using social media |
| 7 | Ecommerce Marketing | 7.1.1 | Optimize your ecommerce store |
| 7 | Ecommerce Marketing | 7.1.2 | Content marketing for your ecommerce website |
| 7 | Ecommerce Marketing | 7.1.3 | Retargeting for your ecommerce |
| 7 | Ecommerce Marketing | 7.1.4 | Understanding user funnel for better conversion |
| 7 | Ecommerce Marketing | 7.1.5 | Social Media posting rules for your E-commerce business |
| 7 | Ecommerce Marketing | 7.2.1 | What is Live Shopping and how to use it |
| 7 | Ecommerce Marketing | 7.2.2 | Live Shopping Ideas |
| 7 | Ecommerce Marketing | 7.2.3 | How to create Live Content for social media |
| 7 | Ecommerce Marketing | 7.3.1 | Setup affiliate accounts and commission for your business |
| 7 | Ecommerce Marketing | 7.3.2 | How to pitch affiliate for your business |
| 7 | Ecommerce Marketing | 7.3.3 | Become on Affiliate on Ecommerce Website and Earn Commission |
| 8 | Influencer Marketing & ORM | 8.1.1 | Paid marketing roles in ORM (Online Reputation Management) |
| 8 | Influencer Marketing & ORM | 8.1.2 | Optimizing GMB (Google My Business) and local listing for better ORM |
| 8 | Influencer Marketing & ORM | 8.1.3 | Difference between ORM & PR |
| 8 | Influencer Marketing & ORM | 8.1.4 | Customer Sentiment Analysis - Negativity analysis |
| 8 | Influencer Marketing & ORM | 8.1.5 | Crisis management - how to respond during a crisis or controversy |
| 8 | Influencer Marketing & ORM | 8.1.6 | Review portal importance - Quora /reddit.com /MouthShut.com & Glassdoor.com |
| 8 | Influencer Marketing & ORM | 8.2.1 | What is influencer marketing |
| 8 | Influencer Marketing & ORM | 8.2.2 | How to find good influencer for your business |
| 8 | Influencer Marketing & ORM | 8.2.3 | Convenience and closing deals with influencer |
| 8 | Influencer Marketing & ORM | 8.2.4 | Budget and target audience for influencer marketing |
| 9 | Latest Trends | 9.1.1 | What is Mobile Marketing |
| 9 | Latest Trends | 9.1.2 | How to promote your app on social media |
| 9 | Latest Trends | 9.1.3 | How to increase install of your android/iOS apps |
| 9 | Latest Trends | 9.10.1 | Programmatic Advertising |
| 9 | Latest Trends | 9.11.1 | Digital-out-of-home (DOOH) advertising solutions |
| 9 | Latest Trends | 9.2.1 | How to setup Chatbot's on your app and website |
| 9 | Latest Trends | 9.2.2 | How chatbot's works |
| 9 | Latest Trends | 9.2.3 | How to automated your order processing with chatbot's |
| 9 | Latest Trends | 9.3.1 | What is Voice Search |
| 9 | Latest Trends | 9.3.2 | How to optimize voice search for your website or business |
| 9 | Latest Trends | 9.3.3 | Voice search schema implementation |
| 9 | Latest Trends | 9.3.4 | Writing voice search optimizing content |
| 9 | Latest Trends | 9.4.1 | Role of AI in digital marketing |
| 9 | Latest Trends | 9.4.1.A | Use of AI for content writing & email marketing |
| 9 | Latest Trends | 9.4.1.B | Use of AI for SEO |
| 9 | Latest Trends | 9.4.1.C | Use of AI and voice search for ecommerce |
| 9 | Latest Trends | 9.4.2 | Creating content calendar using AI |
| 9 | Latest Trends | 9.4.3 | How to increase RoI and engagement using AI tools |
| 9 | Latest Trends | 9.4.4 | Best AI tools for your business in digital marketing |
| 9 | Latest Trends | 9.5.1 | How AR works |
| 9 | Latest Trends | 9.5.2 | What are the roles of AR technology in your ecommerce business |
| 9 | Latest Trends | 9.6.1 | What is Geo-Fencing marketing |
| 9 | Latest Trends | 9.6.2 | Understand the need of Geo-fencing marketing for your business |
| 9 | Latest Trends | 9.6.3 | How to promote your business on local search/near me |
| 9 | Latest Trends | 9.7.1 | OTT App advertising |
| 9 | Latest Trends | 9.8.1 | Sympaphonic Ads |
| 9 | Latest Trends | 9.9.1 | Extended Reality (XR) |
| 10 | Projects | 10.1.1 | Understand the need of digital marketing for your project |
| 10 | Projects | 10.1.1.A | Case Study - Need for Digital Marketing |
| 10 | Projects | 10.1.2 | Run Site Audit for your website |
| 10 | Projects | 10.1.2.A | Case Study - Site Audit run |
| 10 | Projects | 10.1.2.B | Case Study - Practical Site Audit |
| 10 | Projects | 10.1.3 | Finding right category to promote your business |
| 10 | Projects | 10.1.3.A | Case Study - Right Category Choose |
| 10 | Projects | 10.1.4 | Setup and decide budget for your project |
| 10 | Projects | 10.1.4.A | Case Study - Budget Setting |
